telling stories & fostering connections through compelling design

Established in 2016

 
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If you're looking for a designer who can be a teammate for your business — equally invested in your success and committed to giving her best,

If you're ready to capture your audience's attention and get a leg up on the competition with stunning cohesive and consistent imagery,

and if you want the design process to be fun and exciting, all while feeling taken care of,

I'm your girl.


When I launched Alexa B. Creative & Design in January 2016, my hope was that I would be able to work with business owners so passionate and excited about their business, their energy was contagious. I had a vision of building a design studio where the assets I created would serve a larger purpose.

A brand identity that helped a weekend hobby grow into a flourishing business.
A PDF that got in the right hands and inspired big-time change.
Websites that built a community, connecting motivated individuals around the globe.

I get excited listening to people talk about what they do and why they do it — and I love designing brand and marketing assets that capture and radiate that passion.

This introduction is feeling a bit one-sided — I'd love to hear from you! 

core values

Collaboration

I'm all about the team effort — no one knows your business quite like you do, and I'm confident in my skills and expertise as a designer. By combining our knowledge, skills and experiences, as well as building a mutually respectful, trusting relationship, we can achieve incredible results together.

Quality & Intentional Design

I'm devoted to quality in every aspect of my work and commit to maintain these standards with every single project. I also believe in a strategic approach to design, where each decision is made purposefully and carefully. Clearly defining goals and objectives will allow us to evaluate the success of a project.

Celebration

Working with a designer should be fun. Crafting new assets for your business should be exciting. Launching your business, product, program — whatever we are working on — should be a celebration. I'm committed to helping you pursue your passions and making this process not only enjoyable, but exceptional.

 

the creative process


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The Booking Process

Before you book with me, I would encourage you to explore my website — check out the featured projects in my portfolio to get a good idea of my style and strengths; browse my services and offerings to get detailed information about my design packages; and ask yourself if I'm the type of person you would want to grab coffee with (or better yet, let's hit happy hour). 

If you decide that you like what you see, send me an inquiry so we can sort through the basics of your project. From there, we will schedule a consultation call to dig deep into who you are as a business, as well as set some objectives and goals for the project. If it looks like a perfect match, I will send a design proposal, and with an authorized agreement and project deposit out of the way, we can get to the good stuff...


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Research & Strategy

Strategy-based designed is one of the cornerstones of ABC&D, so this step is critical to the design process. In order to design a brand identity, digital or print collateral, or a website that accurately reflects your business, I need a thorough understanding of who you are and what you want your business to be.

This phase is a completely collaborative effort, so I definitely need your help! You will get "assigned homework" and we will continue conversations about your business identity and goals. Using the information you provide, I’ll start gathering inspiration and present you with a creative brief to serve as a road map for the entire project.


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Design & Refine

With clear goals and objectives, I’ll start working on a design solution for your brand. Once it’s perfected, I’ll present the concepts and components in full context, giving you a complete understanding of your brand’s application in the real world. Additionally, I’ll provide a detailed rationale for the design decisions that were made.

From here, it’s up to you to let me know what is and isn’t working. Ideally, this phase of the process is an open dialogue focused on establishing a design that allows you to reach and communicate with your target audience. I’m happy to continue refining the design to reach this final goal and deliver a product you are completely thrilled with!


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Details, Launch & Celebrate

Once we have a final design direction, we will complete any additional marketing collateral or design assets. When we have checked everything off the list, it’s time to pop those virtual bottles of champagne! We will wrap up the project and upon final payment, I will deliver your final files in the standard formats. Additionally, I will be available to answer any questions as you prepare to share your new project with the world.


 
 
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Let's be friends.

I'm Alexa, the designer behind ABC&D.

If you asked 8-year-old Alexa what she wanted to be when she grew up, she would have told you about her dreams to be an animator for Disney and then asked you if you wanted to see her portfolio (for real). When I turned 12, I fell in love with magazines and sharing stories, so I decided then and there that one day I would study journalism at the University of North Carolina.

I've been passionate about visual design and storytelling essentially my entire life, and I'm not afraid to dream big.

My friends say that my "true self" comes out while watching the Carolina-Duke game, so it's safe to say I'm a pretty passionate sports fan (and yes, I'm still riding that National Championship high). I'll travel far and wide to see my friends and family, or go to a Beyoncé concert. And the best nights finish with a glass of Merlot or a margarita.

I currently live in the Pacific Northwest with my husband who serves in the U.S. Navy and our black lab, Sullie. When I'm not designing or building my business, you can find me teaching group fitness classes, reading a good book, or spending time with friends and family.

 

I've got a deep love for basketball, Beyoncé, and red wine — so if you were looking for a conversation starter, you've got it!