Fertility Bridges | Brand

Brand Identity Design for the Washington, D.C. based organization

Today I'm so excited to share the new brand identity design for Fertility Bridges! Fertility Bridges works with parents, donors and surrogates to help families who cannot conceive on their own have a child. Through matching, resources and education, their team advocates for young women to learn more about fertility, as well as ways they can help others. With a personal approach, the organization hopes to simplify the financial and emotional process of third-party reproduction.

 
Neutral, classic and simple brand identity design for Fertility Bridges in Washington, DC by Alexa B. Creative & Design
 

When Jenna stepped in as the new executive director earlier this year, she was ready to update the organization's look to better reflect the team as they continue to grow. Throughout the branding process, we focused on creating a visual identity that would make their ideal audience feel secure and cared for.

The Fertility Bridges brand is neutral, classic and compassionate, and inspiration for their visual identity was pulled from the love lock bridge in Paris. The soft colors often associated with Parisian style are fitting for their organizations approach to pregnancy, and the lock represents the commitment parents, donors and surrogates make through working with Fertility Bridges. This approach also served as a nod to Jenna’s personal style!

It was an absolute joy working with Jenna and the Fertility Bridges team to create an identity that will speak to their ideal client and represents them well! Congratulations!

Neutral, classic and simple brand identity design for Fertility Bridges in Washington, DC by Alexa B. Creative & Design
Neutral, classic and simple brand identity design for Fertility Bridges in Washington, DC by Alexa B. Creative & Design
My favorite part about working with Alexa was how efficient and organized she was. I appreciated her punctuality and professionalism — it felt personal and I felt cared for. Working with her is an inspirational experience filled with professional creativity to bring out the best in your business.
— Jenna, Fertility Bridges
Neutral, classic and simple brand identity design for Fertility Bridges in Washington, DC by Alexa B. Creative & Design

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