Better Together | Brand

Brand Identity Design for LabCorp's Better Together program

Today I'm so excited to share the brand identity design for LabCorp's Better Together program. Through this program, patients and participants can consent to be considered for all types of clinical research studies. The Better Together brand is inclusive, approachable and mission-driven, and throughout the design process, it was important to illustrate a connection between the program and LabCorp.

It was so great to work with the LabCorp team on this project, and I'm so looking forward to continuing to support them as the Better Together brand grows!

 
Brand identity design for healthcare, wellness and medical research program, Better Together, by Alexa B. Creative & Design.
Alexa has always been great to work with! She really takes the time to understand her clients’ needs. She’s professional, works quickly, and is incredibly receptive to feedback. It can be hard to find designers who are receptive to feedback, but Alexa goes above and beyond to get client input, make adjustments when needed, and deliver a polished, professional end product.
— Kelly Chtcheprov, LabCorp
Brand identity design for healthcare, wellness and medical research program, Better Together, by Alexa B. Creative & Design.
Brand identity design for healthcare, wellness and medical research program, Better Together, by Alexa B. Creative & Design.
Brand identity design for healthcare, wellness and medical research program, Better Together, by Alexa B. Creative & Design.