Better Together | Brand
Brand Identity Design for LabCorp's Better Together program
Today I'm so excited to share the brand identity design for LabCorp's Better Together program. Through this program, patients and participants can consent to be considered for all types of clinical research studies. The Better Together brand is inclusive, approachable and mission-driven, and throughout the design process, it was important to illustrate a connection between the program and LabCorp.
It was so great to work with the LabCorp team on this project, and I'm so looking forward to continuing to support them as the Better Together brand grows!