Brand Launch | Liz Goodman Photography
Branding & Logo Design for Raleigh-Durham based Photographer, Liz Goodman
Today, I'm excited to finally share the branding for Liz Goodman Photography! Liz is a family and lifestyle photographer in the Raleigh-Durham area. While she gained an interest in photography as a creative outlet for her adventure blog, once she got behind the camera, it felt like she belonged there.
Liz prides herself on her ability to capture images that tell a story — joy, growth, love — and celebrate people, relationships, action, and time. She truly “captures the moment” by focusing on real and raw emotions — such as action shots of kids where you can see their genuine joy and love.
She is authentic, adventurous, courageous, honest, fun, playful, artistic, creative, and somewhere between unique and eccentric — and it was such an honor to collaborate on designing a brand that reflected her personality and business. Congrats, Liz — I'm excited to watch your business continue growing!
The Liz Goodman Photography brand is adventurous, playful and authentic.
When Liz first branded her business, her logo included a sparkler. We thought this concept captured the sense of family fun, playfulness, being in the moment — which is core to Liz's business. We decided to build on and elevate this element, while avoiding being too "cutesy" or kid-like. It was also important to highlight the sense of adventure that is true to her, since she loves to play with kids during shoots and her businesses started from her adventure blog.
"Before I worked with Alexa I was having trouble with a strong, identifiable brand. I wanted to have a brand and design that I was proud of sharing and that could easily be used on client and marketing materials so that I could take my business to the next level. I was anxious about hiring a designer because of the investment , but the thorough outline of what to expect and what I would get reassured me."
"I decided to hire Alexa because I really liked the details she laid out with what to expect with working with her. I appreciated the description of the workflow, the clear expectations of what would be done and what I would receive. I also was drawn to the branding examples in her portfolio - clean, minimalist, modern, but still attractive and engaging with a flair that won't go out of style."
"I feel much more confident about rolling out client and marketing materials with this new branding. I'm really excited to implement my branding so I can present my brand and work as something professional. I'm also looking forward to spending less time worrying about my style and how to make cohesive client and marketing materials that I can be proud of."
Build Your Brand is a two-four week partnership to craft a brand identity you're proud of and equip your business with the elements you need to move forward.