Randina Marie · Creating Your Life By Design

Today I'm excited to share my most recent project for the wonderful Randina Marie! As a spiritual healer, Randina runs several programs that uplift and empower women. Her latest program, Creating Your Life By Design, focuses on dissolving limiting beliefs and guiding her clients to their purpose — powerful stuff!

As we began pulling imagery and establishing the design direction, Randina had several images that completely captured the vibe of her program. Since we have worked together in the past and I am familiar with her overall brand, she left the details in my hands!

Classy, elegant & sexy spiritual

Moodboard and inspiration for Randina Marie's Power of a Woman: Creating Your Life by Design · Alexa B. Creative & Design
Font pairing and logo for Randina Marie's Creating Your Life By Design · Alexa B. Creative & Design

Typography

In order to achieve an elegant and sophisticated style, I paired and handwritten script with a bold and fashionable sans serif typeface. The look of the fonts also highlights that the program is for women and appeals directly to that audience.

Sales page for Randina Marie's Power of a Woman: Creating Your Life by Design · Alexa B. Creative & Design
Color palette for Randina Marie's Power of a Woman: Creating Your Life by Design · Alexa B. Creative & Design

Color palette

The soft and neutral color palette was pulled directly from the moodboard, emphasizing the sensuality and femininity of the program. In order to give the page a "pop" of color and tie in Randina's brand photos, a purple jewel tone was added for additional detail.

Sales page for Randina Marie's Power of a Woman: Creating Your Life by Design · Alexa B. Creative & Design

Graphic elements

Since healing crystals are used in Randina's program, geometric shapes and patterns were incorporated into the design. These subtle details really pull together the entire page and create a distinct and beautiful look. 

 
 
Creating Your Life By Design Masterclass | services: program branding, sales page, opt in, social media graphics