Cart 0

Build Your Brand

A two - four week partnership to craft a brand identity you’re proud of and equip you with the elements you need to move your business forward.

branding.jpg

It’s time to ditch the DIY and build a
brand your audience can trust

So you can raise your prices, book more dream clients
and *gasp* have more time for yourself.

As a small business owner, your plate is beyond full. Those hours spent trying to pull together a logo that “works for now” or tinkering away on your website could be better spent elsewhere. Your business is definitely not a hobby, so it needs to look like it — it’s time to uplevel your brand and make it clear to your audience you’re worth their investment.

Strategy

Brand Discovery & Strategy Workbook
+ Brand strategy brief & moodboard
+ One-hour brainstorm & strategy session

Brand Design

+ 2 brand concepts
+ Primary & secondary logo
+ Additional logo variation (monogram, stamp, etc.)
+ Custom color palette
+ Typography selection
+ 2 custom patterns
+ Enhanced brand style guide

Brand Collateral

+ Business card design
+ 3 Social media profile & banner images
+ One-page PDF design & template

Signature Brand

Expand and elevate your brand identity with more details, depth and flexibility. The Signature Brand package is ideal for businesses looking to rebrand or expand their reach, as well as those looking for a complete look.

Timeline: 4-6 weeks

Investment: $1,200

Strategy

Brand Discovery & Strategy Workbook
+ Brand strategy brief & moodboard
+ One-hour brainstorm & strategy session

Brand Design

+ 2 brand concepts
+ Primary & secondary logo
+ Custom color palette
+ Typography selection
+ Brand style guide

basic Brand

Ideal for new businesses or those on a tight budget, the Basic Brand package will provide you with all the elements you need for a memorable brand identity that speaks directly to your target audience.

Timeline: 2-4 weeks

Investment: $700

How does it work?

strategy.jpg

Strategy

Building a timeless and memorable brand identity starts with clarity and intention. Using the Brand Discovery & Strategy Workbook and a creative brief/one-on-one strategy session, we’ll uncover what makes you stand out and how to best position your brand.

brand design

Design & Refine

With a blueprint in hand, you can kick back and relax while I prepare a design solution that will captivate your audience. We’ll tweak and refine until the design hits all of your brand goals and makes you (and your audience) swoon.

brand design

Launch & Celebrate

We’re talking glasses clinking and confetti flying — but that’s not all! You’ll get all the tools you need to continue building your brand online with confidence and sparkle.

 

they said it best...

 

How long will this take? . . .

My branding process is typically between 2-6 weeks from start to finish. The primary difference between a quick turn-around and the projects that take a bit more time is making sure we are on the same page with your brand goals and strategy. If not, we could end up going back and forth with revisions. If everything is aligned, it is typically a quick and smooth process.

How many revisions are included? . . .

Truth be told, I’m not a fan of counting changes or of the word “revision” (such a negative connotation), and I don’t think you should have to settle. As long as we stick to making changes that are within the project scope, are intentional and align with your brand strategy, I’m happy to tweak until we hit the nail on the head and you’re absolutely giddy with your new brand identity!

I just need design — can we skip the strategy part? . . .

Unfortunately, no. I truly believe that strategy is key to developing a timeless and memorable brand. Establishing a strategy is the plan, and the design is the visual solution. A well-defined and executed brand strategy affects all aspects of your business (whether you realise it or not!), making the strategy element not only smart, but necessary.

Do you offer payment plans? . . .

Yes! A 50% deposit is required to secure your spot, while the remaining balance is due upon completion aka once the designs are approved and finalized.

Are custom packages available? . . .

Yes! If you need (or don't need) certain elements for your brand identity, we can work together to build a custom package with everything you need!

What if we live in different places? . . .

Reason number one I love the internet: being able to work with people around the globe. If you’re in Denver, CO, I would love to meet up in person, but if not, I’ve got systems, project management tools and everything we need to keep our project on tracks. I have worked with clients in Sydney, Paris and more, so timezones ain’t nothing but a thang.

I have more questions, how can I get in touch? . . .

Don’t be stranger — shoot me an email at alexab@alexabcdesign.com or complete the form on my contact page!