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Build Your Brand

A two - four week partnership to craft a brand identity you’re proud of
and equip you with the elements you need to move your business forward.

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It’s time to ditch the DIY and build a
brand your audience can trust

So you can raise your prices, book more dream clients
and *gasp* have more time for yourself.

As a small business owner, your plate is beyond full. Those hours spent trying to pull together a logo that “works for now” or tinkering away on your website could be better spent elsewhere. Your business is definitely not a hobby, so it needs to look like it — it’s time to uplevel your brand and make it clear to your audience you’re worth their investment.

 
Includes Brand Discovery & Strategy Workbook Creative Brief & Inspiration Board Primary & Secondary Logo Color Palette Typography Brand Style Guide           $650  

Includes

Brand Discovery & Strategy Workbook

Creative Brief & Inspiration Board

Primary & Secondary Logo

Color Palette

Typography

Brand Style Guide

 

 

 

 

 

$650

 

Includes Brand Discovery & Strategy Workbook Creative Brief & Inspiration Board Brand Strategy & Consultation Primary & Secondary Logo Color Palette Typography Monogram/Stamp Two Brand Patterns Stationery Design Enhanced Brand Style Guide   $1,150  

Includes

Brand Discovery & Strategy Workbook

Creative Brief & Inspiration Board

Brand Strategy & Consultation

Primary & Secondary Logo

Color Palette

Typography

Monogram/Stamp

Two Brand Patterns

Stationery Design

Enhanced Brand Style Guide

 

$1,150

 

 
WebBG-servicesoverview.jpg
 

Basic Branding

Here's what you'll get:

The Brand Discovery & Strategy Workbook to help you gain clarity and focus in your brand and position your business strategically.

A creative brief and inspiration board to serve as a roadmap throughout the design process and a handy reference for future style decisions

Primary and secondary logos designed to attract your target audience and give you flexibility within your brand identity

A brand style guide so all the information you need is easily accessible and there is no second-guessing when putting your brand elements to use!

A custom color palette and typography recommendations to pull it all together and paint a cohesive picture for your brand

A memorable brand identity that not only looks and feels like you, but speaks right to your target audience!


Let’s take it up a notch

The Complete Brand

It’s all about the details, baby! Upgrade to the Complete Brand to take your brand beyond the logo and create a complete, cohesive brand identity with visual depth. Includes:

  • Brand Strategy & Strategy Session to deep-dive into your brand goals and position your brand to make your audience fall in love and competitors envious

  • A monogram/stamp to give you even more flexibility within your brand (hello, new profile pic)

  • Custom brand patterns — perfect for marketing collateral, packaging and online graphics.

  • Stationery design to bring your brand to life and into your customer's hands

  • An enhanced Brand Style guide that outlines details for your brand photography, voice and more

 

As an extra special, good ol’ fashioned bonus...

As an ABC&D branding client, you’ll get exclusive access to brand and marketing collateral design services. I only offer these services to brands I have worked with (hello, VIP status) so that means no more scrambling to pull something somewhat-presentable together on your own. Need a new lead magnet to entice your followers? Call me. Going to a conference and need to give your business cards a serious facelift? Shoot me an email. Yup, you’ll have a go-to-girl for any of your design needs!

 

How does it work?

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Strategy

Building a timeless and memorable brand identity starts with clarity and intention. Using the Brand Discovery & Strategy Workbook and a creative brief/one-on-one strategy session, we’ll uncover what makes you stand out and how to best position your brand.

brand design

Design & Refine

With a blueprint in hand, you can kick back and relax while I prepare a design solution that will captivate your audience. We’ll tweak and refine until the design hits all of your brand goals and makes you (and your audience) swoon.

brand design

Launch & Celebrate

We’re talking glasses clinking and confetti flying — but that’s not all! You’ll get all the tools you need to continue building your brand online with confidence and sparkle.

 

they said it best...

 
 
Includes Brand Discovery & Strategy Workbook Creative Brief & Inspiration Board Primary & Secondary Logo Color Palette Typography Brand Style Guide           $650  

Includes

Brand Discovery & Strategy Workbook

Creative Brief & Inspiration Board

Primary & Secondary Logo

Color Palette

Typography

Brand Style Guide

 

 

 

 

 

$650

 

Includes Brand Discovery & Strategy Workbook Creative Brief & Inspiration Board Brand Strategy & Consultation Primary & Secondary Logo Color Palette Typography Monogram/Stamp Two Brand Patterns Stationery Design Enhanced Brand Style Guide   $1,150  

Includes

Brand Discovery & Strategy Workbook

Creative Brief & Inspiration Board

Brand Strategy & Consultation

Primary & Secondary Logo

Color Palette

Typography

Monogram/Stamp

Two Brand Patterns

Stationery Design

Enhanced Brand Style Guide

 

$1,150

 

 
WebBG-servicesoverview.jpg

How long will this take? . . .

My branding process is typically between 2-6 weeks from start to finish. The primary difference between a quick turn-around and the projects that take a bit more time is making sure we are on the same page with your brand goals and strategy. If not, we could end up going back and forth with revisions. If everything is aligned, it is typically a quick and smooth process.

How many revisions are included? . . .

Truth be told, I’m not a fan of counting changes or of the word “revision” (such a negative connotation), and I don’t think you should have to settle. As long as we stick to making changes that are within the project scope, are intentional and align with your brand strategy, I’m happy to tweak until we hit the nail on the head and you’re absolutely giddy with your new brand identity!

I just need design — can we skip the strategy part? . . .

Unfortunately, no. I truly believe that strategy is key to developing a timeless and memorable brand. Establishing a strategy is the plan, and the design is the visual solution. A well-defined and executed brand strategy affects all aspects of your business (whether you realise it or not!), making the strategy element not only smart, but necessary.

Do you offer payment plans? . . .

Yes! A 50% deposit is required to secure your spot, while the remaining balance is due upon completion aka once the designs are approved and finalized.

Are custom packages available? . . .

Yes! If you need (or don't need) certain elements for your brand identity, we can work together to build a custom package with everything you need!

What if we live in different places? . . .

Reason number one I love the internet: being able to work with people around the globe. If you’re in Denver, CO, I would love to meet up in person, but if not, I’ve got systems, project management tools and everything we need to keep our project on tracks. I have worked with clients in Sydney, Paris and more, so timezones ain’t nothing but a thang.

I have more questions, how can I get in touch? . . .

Don’t be stranger — shoot me an email at alexab@alexabcdesign.com or complete the form on my contact page!