Friendly, edgy and feminine brand identity for coach Caitlin McCarthy
 

Caitlin McCarthy

Branding & social media

Caitlin is a coach who inspires women to reconnect with their truth, beauty and strength. Through her one-on-one coaching programs, group programs and intensives, Caitlin also builds supportive and non-judgmental relationships with her clients. Caitlin takes a laid-back and grateful approach to life that allows her to enjoy the richness in the “every day” — and share that perspective with her clients.

The primary design objective was to create a brand identity that was genuine and true to Caitlin's friendly, laid-back and feminine yet edgy personality. Read more about the design process here.

caitlinfordmccarthy.com | services: Build Your Brand + social media graphics
 
 
Friendly, edgy and feminine brand identity for coach Caitlin McCarthy