Branding & Collateral
Amy Jo Accardi of Flourish Boston is a vibrant life stylist who helps people manage difficult health conditions through exciting and real diet choices, acupuncture and botanical medicine. She encourages her clients to make genuine, complete transformations and embraces a wholistic approach of health including physical, spiritual and emotional wellness. Throughout the design process, our primary goal was to refine, evolve and enhance the visual brand identity to better align with Flourish Boston's mission and values. We focused on creating visual elements that would attract and resonate with Amy Jo's ideal clients, while developing a cohesive, streamlined and recognizable style across all marketing platforms.