Branding & Website
Since 2015, Laurie Hatfield has captured the stories of families in Mobile, Alabama and the surrounding areas. With a laid-back and lifestyle approach, Laurie focuses on capturing the connection and relationship between the family members she photographs. Her photography not only helps mothers feel less anxious about balancing the stress of motherhood and everyday life, but provides tangible memories for their children. Throughout the design process, we wanted to make sure Laurie's personality and unique approach was captured in each element, as well as create a style that would resonate with her target audience.