Branding & Social Media Collateral
Caitlin McCarthy is a coach who inspires women to reconnect with their truth, beauty and strength. Through her one-on-one coaching programs, group programs and intensives, Caitlin also builds supportive and non-judgmental relationships with her clients. Caitlin takes a laid-back and grateful approach to life that allows her to enjoy the richness in the “every day” — and share that perspective with her clients. The primary design objective was to create a brand identity that was genuine and true to Caitlin's friendly, laid-back and feminine yet edgy personality.