Eat To Thrive

Eat To Thrive

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Katie Sampayo is a certified personal trainer and nutrition expert based in Baltimore, Maryland — and she definitely isn't afraid to tell it like it is. Her straight-forward attitude and approach to nutrition inspired her first cookbook, Eat to Thrive: The Anti-Diet Cookbook. The 187-page cookbook featured more than 50 recipes, shopping lists with Katie's favorite products, and a complete nutrition guide to set readers up for success.

The design was inspired by Katie's witty and friendly tone, and also incorporated elements from her existing brand identity. By highlighting the stunning food photography shot by J.C. Fisher Photo, the end result is captivating and vibrant. Both a print version and e-book version of the cookbook were designed to give readers flexibility and accessibility.

Services Provided: Cookbook & e-book

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The marketing pieces Alexa created for me will enhance my ability to effectively market to my clients, create brand recognition, and I believe will ultimately lead to client bookings. I love that Alexa and I even discussed where I can print it, so I ordered my products directly after she finished the project, instead of just letting them sit around on my computer for months.
— Kara Chappell