Kunkleman & Lucente

Kunkleman & Lucente


Kunkleman & Lucente, PLLC is a residential real estate closings and law practice located in Charlotte, NC. To coincide with their move to a new location, K&L wanted to rebrand and highlight their role as a modern, nimble firm with a high level of service. The strategy behind the design was to position K&L as an upscale, concierge-style business that provides focused individual attention and is friendly and reliable.

Kunkleman & Lucente's brand is modern, upscale & friendly.

Unlike its competitors, K&L provides clients with individual attention and ensures that their closings occur smoothly. Additionally, K&L provides buyers, sellers, and realtors with a high level of service and expertise.

Inspiration for the brand was pulled from farmhouse decor. This not only tied in the brand with the decor of the K&L office space, creating an overall brand experience, but also reinforced the brand as friendly and approachable.

Services Provided: Branding, Collateral

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Throughout the entire process, Alexa was very organized and really took my opinions into consideration. The entire brand became something that I would have never imagined! Everything from the color palette to the finished project. A very fresh look!
— Sarah Lucente