When it comes to creating a consistent and cohesive brand, you can’t forget about social media! It was such a pleasure to chat with Andréa Jones of the Savvy Social Podcast about my own journey with social media, as well as how I’ve been able to help my clients showcase their brand online.
Today, I’m so excited to reveal and celebrate the brand identity design for Inevitable: The Future of Work! Inevitable is a podcast hosted by Joe Mechlinski of SHIFT and Amy Dufrane of HRCI that focuses on how organizations are adapting to technological advances, like artificial intelligence and robotics, as well as workplace trends and what it takes to gain a competitive edge in the looming years ahead.
Your website is a digital storefront for your business — it’s where your ideal clients can browse your products and services, and where your audience can get to know you and everything you stand for. For that reason, it’s essential that your website accurately represents your business. And when your site doesn’t align with your mission, values and goals, it might be time for a redesign. But before you publish a “Coming Soon” page and get to work, there are three questions you should answer first in order to create a compelling website.
Whether you’re branding your business for the first time, or you’re ready for a rebrand, one of the first things you’re going to want to do is search for inspiration. So where do you look? The answer is a bit tricky. While there are plenty of online resources and design sites you can browse for inspiration, taking a strategic and intentional approach will help you (and your designer) create a brand identity that is totally unique to your business and ideal clients.
When my clients first come to me, more often than not they’re struggling with keeping their brand consistent. Your brand spreads across a wide range of platforms and mediums, including your website, marketing collateral, the packaging of your products, advertisements, social media — the list goes on. So how in the world are you supposed to keep everything uniform?
At the end of 2018, I found myself getting burnt out by social media and it felt like more of a burden than a tool or resource. I decided to take a step back and evaluate how I was using social media for my business. I was posting just to check it off the list for that day, sharing my face on stories gave me stage fright, and it all felt tedious and unexciting. After some time away, I decided that in the new year, I would try a different approach to see if I could actually enjoy my time online and — dare I say it — use social media to help reach my business goals. Here are the three guidelines I came up with for my social media strategy in 2019.
Branding is one of the most commonly used yet confusing terms when it comes to building and marketing a small business. From day one, its pretty clear that you need to brand your business in order to be successful — but what does that mean? One of the most common misconceptions is that if you have a logo, you have a brand, but that’s not quite the case. Branding is multi-faceted and encompasses so many components of your business. Today, I’m excited to share my approach to branding and how it can help your small business grow.
Today, I’m so excited to reveal and celebrate the brand identity design for Blue Willow Healing Arts! It was an absolute joy working with the owner, Geri Hughes to design this inspirational, detailed and beautiful brand. Blue Willow Healing Arts focuses on the relationship between mind, body and spirit in acupuncture, and a holistic picture of health. Geri sees her patients as more than just bodies and makes sure all aspects of self are cared for.
Today I'm so excited to share the new brand identity design for Fertility Bridges! Fertility Bridges works with parents, donors and surrogates to help families who cannot conceive on their own have a child. Through matching, resources and education, their team advocates for young women to learn more about fertility, as well as ways they can help others. With a personal approach, the organization hopes to simplify the financial and emotional process of third-party reproduction.
Starting a new business can be overwhelming to say the least. There are plenty of decisions to make and it might not seem clear what to prioritize, especially when it comes to branding. Building a memorable and recognizable brand isn't going to happen overnight — it takes a lot of time and a healthy dose of trial and error. In order to get you started on the right foot (and hopefully cut out some of that trial and error), here are four things you can focus on to start branding your business.