The 3 Most Important Questions for Planning a New Website

Your website is a digital storefront for your business — it’s where your ideal clients can browse your products and services, and where your audience can get to know you and everything you stand for. For that reason, it’s essential that your website accurately represents your business. And when your site doesn’t align with your mission, values and goals, it might be time for a redesign. But before you publish a “Coming Soon” page and get to work, there are three questions you should answer first in order to create a compelling website.

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Where to Find Inspiration for Your Brand

Whether you’re branding your business for the first time, or you’re ready for a rebrand, one of the first things you’re going to want to do is search for inspiration. So where do you look? The answer is a bit tricky. While there are plenty of online resources and design sites you can browse for inspiration, taking a strategic and intentional approach will help you (and your designer) create a brand identity that is totally unique to your business and ideal clients.

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How (& Why) to Keep Your Brand Consistent

When my clients first come to me, more often than not they’re struggling with keeping their brand consistent. Your brand spreads across a wide range of platforms and mediums, including your website, marketing collateral, the packaging of your products, advertisements, social media — the list goes on. So how in the world are you supposed to keep everything uniform?

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My Social Media Strategy for 2019

At the end of 2018, I found myself getting burnt out by social media and it felt like more of a burden than a tool or resource. I decided to take a step back and evaluate how I was using social media for my business. I was posting just to check it off the list for that day, sharing my face on stories gave me stage fright, and it all felt tedious and unexciting. After some time away, I decided that in the new year, I would try a different approach to see if I could actually enjoy my time online and — dare I say it — use social media to help reach my business goals. Here are the three guidelines I came up with for my social media strategy in 2019.

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What is Branding?

Branding is one of the most commonly used yet confusing terms when it comes to building and marketing a small business. From day one, its pretty clear that you need to brand your business in order to be successful — but what does that mean? One of the most common misconceptions is that if you have a logo, you have a brand, but that’s not quite the case. Branding is multi-faceted and encompasses so many components of your business. Today, I’m excited to share my approach to branding and how it can help your small business grow.

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Blue Willow Healing Arts | Brand

Today, I’m so excited to reveal and celebrate the brand identity design for Blue Willow Healing Arts! It was an absolute joy working with the owner, Geri Hughes to design this inspirational, detailed and beautiful brand. Blue Willow Healing Arts focuses on the relationship between mind, body and spirit in acupuncture, and a holistic picture of health. Geri sees her patients as more than just bodies and makes sure all aspects of self are cared for.

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Fertility Bridges | Brand

Today I'm so excited to share the new brand identity design for Fertility Bridges! Fertility Bridges works with parents, donors and surrogates to help families who cannot conceive on their own have a child. Through matching, resources and education, their team advocates for young women to learn more about fertility, as well as ways they can help others. With a personal approach, the organization hopes to simplify the financial and emotional process of third-party reproduction.

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Branding Your New Business: Where to Start

Starting a new business can be overwhelming to say the least. There are plenty of decisions to make and it might not seem clear what to prioritize, especially when it comes to branding. Building a memorable and recognizable brand isn't going to happen overnight — it takes a lot of time and a healthy dose of trial and error. In order to get you started on the right foot (and hopefully cut out some of that trial and error), here are four things you can focus on to start branding your business.

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A Peek Inside My Design Process

Whether we're working together to create a one-of-a-kind brand identity or getting all the visuals ready to launch your next big thing, I follow a step-by-step and streamlined process for each and every one of my projects. Over the years, I've tweaked and refined this process so that all of my clients can have a smooth and seamless experience during our time together. Today, I'm excited to pull back the curtain are share an overview of my design process!

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Better Together | Brand

Today I'm so excited to share the brand identity design for LabCorp's Better Together program. Through this program, patients and participants can consent to be considered for all types of clinical research studies. The Better Together brand is inclusive, approachable and mission-driven, and throughout the design process, it was important to illustrate a connection between the program and LabCorp.

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Three Reasons Why I Switched to Dubsado

Ever since launching my business two years ago, I've used the same client management system and I've always felt the same way about it — it was alright. Lately though, I felt more and more like it wasn't doing enough to automate and systemize my client processes, not to mention everything seemed a bit messy and unorganized, so it was definitely time for a change. Since one of my biggest goals for the year is to refine my business systems and processes, exploring other options was high on my to do list. While Dubsado has plenty of awesome features, there are three that made them stand out above the other CMS out there. 

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My Small Business Journey

Today officially marks ABC&D's second birthday! I remember 730 days ago shouting to the world (well, it was more of a whisper back then) that I had officially launched this little ol' design studio — and I haven't looked back since. I never imagined that this would be my career path and I didn't exactly plan for it to happen, but I couldn't be happier. Of course the journey hasn't always been easy and it certainly hasn't happened overnight, but I was looking for a challenge when started my business in the first place.

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Where to Find Free & Creative Stock Photos

Between the pressure to post perfect little images on Instagram (daily nonetheless) and wanting your brand imagery to look flawless, there’s no doubt having professional photos is important for any business. At the same time, it can be quite the investment, and while having high-quality and unique photos are totally worth it, sometimes it’s just not in the budget. Here are a few of my favorite resources for quality photos that you can use for free!

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