Liz Goodman Photography | Brand
Branding & Logo Design for Raleigh-Durham based Photographer, Liz Goodman
Today, I'm excited to finally share the branding for Liz Goodman Photography! Liz is a family and lifestyle photographer in the Raleigh-Durham area. While she gained an interest in photography as a creative outlet for her adventure blog, once she got behind the camera, it felt like she belonged there.
Liz prides herself on her ability to capture images that tell a story — joy, growth, love — and celebrate people, relationships, action, and time. She truly “captures the moment” by focusing on real and raw emotions — such as action shots of kids where you can see their genuine joy and love.
She is authentic, adventurous, courageous, honest, fun, playful, artistic, creative, and somewhere between unique and eccentric — and it was such an honor to collaborate on designing a brand that reflected her personality and business. Congrats, Liz — I'm excited to watch your business continue growing!
The Liz Goodman Photography brand is adventurous, playful and authentic.
When Liz first branded her business, her logo included a sparkler. We thought this concept captured the sense of family fun, playfulness, being in the moment — which is core to Liz's business. We decided to build on and elevate this element, while avoiding being too "cutesy" or kid-like. It was also important to highlight the sense of adventure that is true to her, since she loves to play with kids during shoots and her businesses started from her adventure blog.