Branding Your New Business: Where to Start
Starting a new business can be overwhelming to say the least. There are plenty of decisions to make and it might not seem clear what to prioritize, especially when it comes to branding. Building a memorable and recognizable brand isn't going to happen overnight — it takes a lot of time and a healthy dose of trial and error. In order to get you started on the right foot (and hopefully cut out some of that trial and error), here are four things you can focus on to start branding your business.
Decide on a name
Picking a name for your business is one of the first and most important branding decisions you'll make. But don't put too much pressure on yourself — this is not something written in stone that can never be changed.
There are plenty of avenues you can take when deciding on a name. Consider using your own name, or brainstorming a list of keywords that relate to your industry and pairing them to create something original. Keep in mind this will be something you're writing and saying frequently, so avoid words that are difficult to spell or pronounce, as well as anything that might be a mouthful to repeat. As you consider options, check for domains, social media handles and the U.S. trademark office to ensure you have something original and available.
Get clear on who you are & who you serve
The most important step in building your brand as a new business owner is having clarity about your business and target audience. What services and products do you offer? Who is your target audience? What is your why? This doesn't need to be an intricate 20-page business plan — simply take some time to consider what you want your business to look like.
Try writing out a mission statement that includes who you are, what you do and who you do it for. As you continue to build and grow your business, returning to your mission statement can keep you focused and help you make decisions. When writing your mission statement, you might want to also consider:
- What differentiates you from your competition?
- Why would clients be motivated to work with or purchase from you?
- What do your clients value and how does it relate to your business?
- What problems do you solve for clients and customers?
- What motivated you to start your business?
- Why do you do what you do?
Consider professional photography
Professional photography has the power to elevate any brand. Whether you're using them on social media, your website or marketing collateral, clear and streamlined images can help your brand appear professional and help you build brand recognition. If you have an established color palette or style, consider investing in custom photography. To prepare for a custom shoot, save images on Pinterest or as a collection on Instagram to gather inspiration and ideas. Think about what type of images you're looking for (like flat lays or lifestyle), as well as what style (dark and moody, light and airy) will work best for your business. If custom photography isn't in the budget, stock photography is a great option. Get creative when cropping your images and you'll definitely get your money's worth!
Establish a visual identity
It might be tempting to quickly throw a logo together and have something that works "for now," but this can hurt your reputation in the long-run. An unprofessional website, graphics, or imagery might be off-putting to potential clients and customers who are interested in your new business. With a polished and professional brand and website design, you can put your best foot forward and start serving your ideal clients immediately. While it can be an investment, establishing a consistent visual identity from the beginning will give you a strong foundation and make future business decisions that much easier.
Ready to build a strong visual foundation for your business?
Through the Signature Branding package, we’ll collaborate to create an original, cohesive visual identity and compelling website that truly represents you and your business. You'll walk away with branding that will help you create meaningful connections with your audience, increase your value and up-level your entire business.