Where to Find Inspiration for Your Brand
Whether you’re branding your business for the first time, or you’re ready for a rebrand, one of the first things you’re going to want to do is search for inspiration. So where do you look? The answer is a bit tricky. While there are plenty of online resources and design sites you can browse for inspiration, taking a strategic and intentional approach will help you (and your designer) create a brand identity that is totally unique to your business and ideal clients.
Pinterest: The Wrong Approach
If you’re looking for a design that’s unique and specific to your business, Pinterest can be more of a distraction than helpful. At the end of the day, if your search includes “brand board”, “logo” or “logo design” what you’re going to find was a) created for someone else with their business and ideal clients in mind and b) has already been done.
Pinterest: A Better Approach
With that said, Pinterest can still be a helpful tool if you search for images based on the feeling you want your brand to have. For example, instead of searching "edgy brand" or "feminine logo", try a search with only the adjectives you want to describe your brand. From there, you can see what images resonate with you.
If you’re looking for specific details, like patterns and colors, again searching with adjectives is the way to go! For example, a search for “modern pattern” or “jewel tones” will give you a starting point for your brand visuals. The right designer should be able to take these images and run!
Stock photos & Print Publications
I also recommend searching for images on Unsplash and other stock photography sites (again, search for the adjectives that describe the feeling you want your brand to have) and then save those to a board on Pinterest.
Of course, never underestimate the power of print publications and magazines! Grab a copy of a magazine that visually aligns with your brand or something your ideal client would probably pick up. There, you’ll be able to find inspiration as far as imagery, type and layout.
Look where your ideal client is looking
It’s definitely been said before, but one of the best places to look for inspiration is where your ideal client is looking — after all, your brand should be designed with their preferences in mind! It's super cliche but questions like "where would they shop" and "what other brands do they love" can be a great starting point for inspiration.
Ready to turn your inspiration into reality?
Through my Signature Branding package, we can work together to create an original, cohesive visual identity and compelling website that truly represents you and your business.