The 3 Most Important Questions for Planning a New Website
Your website is a digital storefront for your business — it’s where your ideal clients can browse your products and services, and where your audience can get to know you and everything you stand for. For that reason, it’s essential that your website accurately represents your business. And when your site doesn’t align with your mission, values and goals, it might be time for a redesign. But before you publish a “Coming Soon” page and get to work, there are three questions you should answer first in order to create a compelling website.
Who is your ideal client?
Just like most decisions you make as a business owner, your website should be designed with your ideal client in mind. Ultimately, your website is a place for your audience to find and connect with your business, so knowing and understanding their pain points, what they’re searching for and how you can help them will allow you to create a site that is captivating and compelling to them. Think of the kind of client or customer who enables you to create your best work, gives you total creative freedom, or just gets what your brand stands for and resonates with it — describe them and how they might interact with your business online.
Questions to consider:
What problems do you solve and what solutions do you offer your ideal client?
Why are they coming to your site and what are they trying to solve when coming to you?
How do you want your ideal client to feel when they look at or explore your new website?
What are your business goals?
Where do you want your business to be in one year? What about five or ten? Answering this question at the beginning of the web design process can make sure your site is strategically designed to help you get there. After all, if you don’t know where you’re going, it’s going to be a lot harder to create a roadmap to get there.
Questions to consider:
What are the long and short-term goals you have for your business?
How does a new website fit in with these goals or why might a new site help you to achieve them?
How do you plan to use a new website in order to improve your business or drive sales?
What is the main goal for your website?
The most important decision you can make throughout the web design process is deciding on one specific goal or purpose for your site. This decision drives everything, from copy and content to visuals and strategy, and serves as a roadmap every step of the way. For example, if your primary goal is to convert visitors to newsletter subscribers, there would probably be more opportunities to opt-in throughout your site than if your goal was to increase your blog traffic. In short, consider what do you want your website to do for your business and use this decision to plan and organize your entire site.
Examples of website goals:
Get users to purchase a product
Have your ideal clients submit an inquiry form
Convert visitors to newsletter subscribers
Position yourself as an expert in your industry
Increase your blog traffic
Showcase your portfolio
Book speaking engagements
Sign up for a course, program or webinar
Have “hub” for your online presence
With answers to these three questions in your back pocket, you can design a website that will not only serve your ideal clients, but will help you reach your own business goals. Use your answers to make decisions when it comes to design, copy and strategy.
Ready to Start Planning Your New Site?
Let’s collaborate to create an original, cohesive visual identity and compelling website that truly represents you and your business.