Blue Willow Healing Arts | Brand
Brand Identity Design for the Massachusetts-based acupuncture and wellness practice
Today, I’m so excited to reveal and celebrate the brand identity design for Blue Willow Healing Arts! It was an absolute joy working with the owner, Geri Hughes to design this inspirational, detailed and beautiful brand. Blue Willow Healing Arts focuses on the relationship between mind, body and spirit in acupuncture, and a holistic picture of health. Geri sees her patients as more than just bodies and makes sure all aspects of self are cared for.
The logo design for Blue Willow was inspired by blue willow chinoiserie, as well as the concept of Three Treasures of Chinese Medicine. In most blue willow patterns, two swallows can be seen over the center of the design. This swallow was incorporated into the logo design to represent the inspiring and uplifting approach of Geri’s practice, as well as how the services Blue Willow provides gives their clients freedom emotionally, physically and spiritually.
Congratulations Geri on this new chapter in your business — I’m so excited to continue cheering you on as you grow your practice!
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