5 Signs It’s Time To Rebrand | Rising Tide Society Feature
Shortly after launching my business, I attended my first Rising Tide Society meetup and was instantly hooked. The Rising Tide Society (RTS) is an organization that encourages creative entrepreneurs to gather for monthly meetups called Tuesdays Together and share, learn and connect with one another. With the mission of empowering the creative economy and spreading the spirit of community over competition, RTS has been a place I turn to again and again as I grow my business.
Each month, RTS deep-dives into one topic related to running a creative business and August is branding! I'm honored and oh-so excited to share my article 5 Signs It's Time to Rebrand, which is featured in their Branding Guide and blog! Read the preview below and continue reading on the Rising Tide Society blog.
A good brand is consistent — allowing customers and clients to recognize your products and services, as well as making your business stand out from the competition. But what exactly warrants a rebrand? If you think it's time for a change in your business, here are seven signs that may (or may not) confirm that inclination, as well as one reason to stick with what you’ve got!
1. You don't have a complete brand identity or you never set clear standards
When your business first launched, that DIY logo (or simply typing out your name in a fancy font) probably worked well enough. Now with a growing audience, it may be time to up-level and give your brand a visual edge against the competition. With experience and clarity behind services and products, you want to make sure you have visual assets to tie those offerings back to your business. By setting clear standards, your audience should be able to tell with a quick glance what is coming from you and your business. The benefits of a cohesive brand identity could be another blog post, but there is no substitution for establishing a tone of professionalism, building brand recognition with your customers, and setting yourself apart.
2. You current brand was built on trends and looking at the competition
Instead of figuring out what makes your business stand out and establishing a strategy behind you brand, you went the easy route — looking at what everyone else did. The problem with using Pinterest to “get inspiration” or ideas is all those things have already been done for someone else. It’s important, so I’ll repeat it — your brand is all about defining your business’ identity. What makes you great? What can you offer customers that no one else in your industry can? How is the experience of working with you unlike anything else on the market? Hint: you’re not going to find the answer on Pinterest or someone else’s website.