Posts tagged brand identity
Where to Find Inspiration for Your Brand

Whether you’re branding your business for the first time, or you’re ready for a rebrand, one of the first things you’re going to want to do is search for inspiration. So where do you look? The answer is a bit tricky. While there are plenty of online resources and design sites you can browse for inspiration, taking a strategic and intentional approach will help you (and your designer) create a brand identity that is totally unique to your business and ideal clients.

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How (& Why) to Keep Your Brand Consistent

When my clients first come to me, more often than not they’re struggling with keeping their brand consistent. Your brand spreads across a wide range of platforms and mediums, including your website, marketing collateral, the packaging of your products, advertisements, social media — the list goes on. So how in the world are you supposed to keep everything uniform?

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Blue Willow Healing Arts | Brand

Today, I’m so excited to reveal and celebrate the brand identity design for Blue Willow Healing Arts! It was an absolute joy working with the owner, Geri Hughes to design this inspirational, detailed and beautiful brand. Blue Willow Healing Arts focuses on the relationship between mind, body and spirit in acupuncture, and a holistic picture of health. Geri sees her patients as more than just bodies and makes sure all aspects of self are cared for.

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Fertility Bridges | Brand

Today I'm so excited to share the new brand identity design for Fertility Bridges! Fertility Bridges works with parents, donors and surrogates to help families who cannot conceive on their own have a child. Through matching, resources and education, their team advocates for young women to learn more about fertility, as well as ways they can help others. With a personal approach, the organization hopes to simplify the financial and emotional process of third-party reproduction.

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Creating a Brand System

Think about all the places your brand “lives” and every touch point for your clients and customers — your website, emails, social media, advertisements, marketing, packaging, sales pages, products and the list goes on. If you just have a logo and two or three colors to choose from, things are going to get pretty redundant in all those spaces.

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Caitlin McCarthy | Brand

Today, I'm so excited to finally share the new, edgy and chic brand identity for Caitlin McCarthy! Caitlin is a coach who inspires women to reconnect with their truth, beauty and strength. Through her one-on-one coaching programs, group programs and intensives, Caitlin also builds supportive and non-judgmental relationships with her clients. Caitlin takes a laid-back and grateful approach to life that allows her to enjoy the richness in the “every day” — and share that perspective with her clients.

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Designing with Strategy

You finally did it — you found the perfect designer, booked your spot and you are so ready to begin creating that beautiful, Instagram-worthy logo you’ve been dreaming about. You know getting the right visual assets will push your business to the next level, so you are beyond ready to do the damn thing! But all of a sudden, you’re being assigned “homework” and filling out questionnaires. It seems like all your designer wants to do is talk, rather than design. Your first thought might be to get it over with as quickly as possible, so you can move on to the “good part” — but that would be a critical mistake.

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Building My Brand

Branding is just like telling a story. It’s capturing the personality and message of a business and translating it into visual and verbal elements. It’s building the foundation for first impressions and influencing the outside perception of a company. And it’s this crossroad between storytelling and visual design that got me hooked in the first place.

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