Posts tagged brand strategy
Where to Find Inspiration for Your Brand

Whether you’re branding your business for the first time, or you’re ready for a rebrand, one of the first things you’re going to want to do is search for inspiration. So where do you look? The answer is a bit tricky. While there are plenty of online resources and design sites you can browse for inspiration, taking a strategic and intentional approach will help you (and your designer) create a brand identity that is totally unique to your business and ideal clients.

Read More
How (& Why) to Keep Your Brand Consistent

When my clients first come to me, more often than not they’re struggling with keeping their brand consistent. Your brand spreads across a wide range of platforms and mediums, including your website, marketing collateral, the packaging of your products, advertisements, social media — the list goes on. So how in the world are you supposed to keep everything uniform?

Read More
Creating a Brand System

Think about all the places your brand “lives” and every touch point for your clients and customers — your website, emails, social media, advertisements, marketing, packaging, sales pages, products and the list goes on. If you just have a logo and two or three colors to choose from, things are going to get pretty redundant in all those spaces.

Read More
Designing with Strategy

You finally did it — you found the perfect designer, booked your spot and you are so ready to begin creating that beautiful, Instagram-worthy logo you’ve been dreaming about. You know getting the right visual assets will push your business to the next level, so you are beyond ready to do the damn thing! But all of a sudden, you’re being assigned “homework” and filling out questionnaires. It seems like all your designer wants to do is talk, rather than design. Your first thought might be to get it over with as quickly as possible, so you can move on to the “good part” — but that would be a critical mistake.

Read More