Posts tagged my creative process
A Peek Inside My Design Process

Whether we're working together to create a one-of-a-kind brand identity or getting all the visuals ready to launch your next big thing, I follow a step-by-step and streamlined process for each and every one of my projects. Over the years, I've tweaked and refined this process so that all of my clients can have a smooth and seamless experience during our time together. Today, I'm excited to pull back the curtain are share an overview of my design process!

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Creating a Brand System

Think about all the places your brand “lives” and every touch point for your clients and customers — your website, emails, social media, advertisements, marketing, packaging, sales pages, products and the list goes on. If you just have a logo and two or three colors to choose from, things are going to get pretty redundant in all those spaces.

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Designing with Strategy

You finally did it — you found the perfect designer, booked your spot and you are so ready to begin creating that beautiful, Instagram-worthy logo you’ve been dreaming about. You know getting the right visual assets will push your business to the next level, so you are beyond ready to do the damn thing! But all of a sudden, you’re being assigned “homework” and filling out questionnaires. It seems like all your designer wants to do is talk, rather than design. Your first thought might be to get it over with as quickly as possible, so you can move on to the “good part” — but that would be a critical mistake.

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Building My Brand

Branding is just like telling a story. It’s capturing the personality and message of a business and translating it into visual and verbal elements. It’s building the foundation for first impressions and influencing the outside perception of a company. And it’s this crossroad between storytelling and visual design that got me hooked in the first place.

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