Posts in Branding
Where to Find Inspiration for Your Brand

Whether you’re branding your business for the first time, or you’re ready for a rebrand, one of the first things you’re going to want to do is search for inspiration. So where do you look? The answer is a bit tricky. While there are plenty of online resources and design sites you can browse for inspiration, taking a strategic and intentional approach will help you (and your designer) create a brand identity that is totally unique to your business and ideal clients.

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How (& Why) to Keep Your Brand Consistent

When my clients first come to me, more often than not they’re struggling with keeping their brand consistent. Your brand spreads across a wide range of platforms and mediums, including your website, marketing collateral, the packaging of your products, advertisements, social media — the list goes on. So how in the world are you supposed to keep everything uniform?

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What is Branding?

Branding is one of the most commonly used yet confusing terms when it comes to building and marketing a small business. From day one, its pretty clear that you need to brand your business in order to be successful — but what does that mean? One of the most common misconceptions is that if you have a logo, you have a brand, but that’s not quite the case. Branding is multi-faceted and encompasses so many components of your business. Today, I’m excited to share my approach to branding and how it can help your small business grow.

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Branding Your New Business: Where to Start

Starting a new business can be overwhelming to say the least. There are plenty of decisions to make and it might not seem clear what to prioritize, especially when it comes to branding. Building a memorable and recognizable brand isn't going to happen overnight — it takes a lot of time and a healthy dose of trial and error. In order to get you started on the right foot (and hopefully cut out some of that trial and error), here are four things you can focus on to start branding your business.

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A Peek Inside My Design Process

Whether we're working together to create a one-of-a-kind brand identity or getting all the visuals ready to launch your next big thing, I follow a step-by-step and streamlined process for each and every one of my projects. Over the years, I've tweaked and refined this process so that all of my clients can have a smooth and seamless experience during our time together. Today, I'm excited to pull back the curtain are share an overview of my design process!

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Creating a Brand System

Think about all the places your brand “lives” and every touch point for your clients and customers — your website, emails, social media, advertisements, marketing, packaging, sales pages, products and the list goes on. If you just have a logo and two or three colors to choose from, things are going to get pretty redundant in all those spaces.

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Designing with Strategy

You finally did it — you found the perfect designer, booked your spot and you are so ready to begin creating that beautiful, Instagram-worthy logo you’ve been dreaming about. You know getting the right visual assets will push your business to the next level, so you are beyond ready to do the damn thing! But all of a sudden, you’re being assigned “homework” and filling out questionnaires. It seems like all your designer wants to do is talk, rather than design. Your first thought might be to get it over with as quickly as possible, so you can move on to the “good part” — but that would be a critical mistake.

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