Posts in Case Studies
Blue Willow Healing Arts | Brand

Today, I’m so excited to reveal and celebrate the brand identity design for Blue Willow Healing Arts! It was an absolute joy working with the owner, Geri Hughes to design this inspirational, detailed and beautiful brand. Blue Willow Healing Arts focuses on the relationship between mind, body and spirit in acupuncture, and a holistic picture of health. Geri sees her patients as more than just bodies and makes sure all aspects of self are cared for.

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Fertility Bridges | Brand

Today I'm so excited to share the new brand identity design for Fertility Bridges! Fertility Bridges works with parents, donors and surrogates to help families who cannot conceive on their own have a child. Through matching, resources and education, their team advocates for young women to learn more about fertility, as well as ways they can help others. With a personal approach, the organization hopes to simplify the financial and emotional process of third-party reproduction.

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Better Together | Brand

Today I'm so excited to share the brand identity design for LabCorp's Better Together program. Through this program, patients and participants can consent to be considered for all types of clinical research studies. The Better Together brand is inclusive, approachable and mission-driven, and throughout the design process, it was important to illustrate a connection between the program and LabCorp.

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Caitlin McCarthy | Brand

Today, I'm so excited to finally share the new, edgy and chic brand identity for Caitlin McCarthy! Caitlin is a coach who inspires women to reconnect with their truth, beauty and strength. Through her one-on-one coaching programs, group programs and intensives, Caitlin also builds supportive and non-judgmental relationships with her clients. Caitlin takes a laid-back and grateful approach to life that allows her to enjoy the richness in the “every day” — and share that perspective with her clients.

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