Caitlin McCarthy

Caitlin McCarthy


Branding & Social Media Collateral

Caitlin McCarthy is a coach who inspires women to reconnect with their truth, beauty and strength. Through her one-on-one coaching programs, group programs and intensives, Caitlin also builds supportive and non-judgmental relationships with her clients. Caitlin takes a laid-back and grateful approach to life that allows her to enjoy the richness in the “every day” — and share that perspective with her clients. The primary design objective was to create a brand identity that was genuine and true to Caitlin's friendly, laid-back and feminine yet edgy personality.

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Alexa is just a pleasure to work with - all round! She’s always prompt! For example with return emails, whether they be with tweaks for design elements OR just discussing things. She was very patient and flexible. I loved it - I felt like I was being heard and cared for through the entire process! My new branding feels entirely like me (yay!)
— Caitlin McCarthy