Kara Chappell Photography

Kara Chappell Photography


Branding, Collateral & Website

Based on Whidbey Island, Washington, Kara Chappell is a family and newborn photographer who captures the natural beauty of the Pacific Northwest while telling each family’s story. Over the past few years, Kara had worked hard to position herself as the leading family photographer in the area, but her previous website didn't reflect that. We decided to expand and enhance her existing brand identity and incorporate those elements into a new site that showcased her amazing photography.

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Before I worked with Alexa, I felt frustrated and a bit hopeless. I kept buying new Wordpress templates to make my website look and feel professional, but was never able to make them work for my site. I loved working with Alexa because I felt like I could express my fears or minor changes I thought we’d need, and she was able to quickly and efficiently incorporate the changes into our plan. Alexa turned my amateur out-of-the-box website into a professional, custom website that reinforces my brand and rivals any national competitor.
— Kara Chappell